As Pretty Wild Pets’ freelance designer and content creator, I lead their branding, packaging, social campaigns and product storytelling from concept to execution.
2025 Refresh Branding Direction
Catini Campaign 2025
Collaboration with Woolworths & Maggies Pet Rescue
As the creative behind the Catini campaign, I produced the brand narrative, visuals, event collateral, and social media content that transformed Pretty Wild’s soup range into a playful ‘Catini Hour’ experience.
2024 New Branding Direction
