POINT OF SALE DISPLAY
Working with Hallmark product manager to deliver POS display units; Iconography/graphics for Target, Coles, Kmart and Indies stores
Designed branded eDM layouts and digital assets for promotional campaigns—ensuring responsive formatting, clear CTAs, and consistent brand execution across mobile and desktop platforms.
CARD & WRAP ICONOGRAPHY / NEW HEADER BRIEF
Hallmark eDM Campaign – Christmas Collection
Designed a series of festive eDM visuals for Hallmark's digital campaign, blending product imagery, typography, and seasonal branding to drive engagement and click-through rates. Assets were optimised for both mobile and desktop platforms, ensuring a cohesive customer experience across email and web.
Designed a series of festive eDM visuals for Hallmark's digital campaign, blending product imagery, typography, and seasonal branding to drive engagement and click-through rates. Assets were optimised for both mobile and desktop platforms, ensuring a cohesive customer experience across email and web.
Target - Paper Crane Project 2022
Design a series of graphics for Hallmark/Paper Crane gift range (Gift Bags and Roll Wrap)
CORE, URBAN & KIDS Range
